Since when did lingerie become important only for 'the nights that you will do 'it' ?

Lingerie is a part of everyday life.

You may not wear a dress every day or a crop top (well, actually I do) or t-shirts every day, but you do wear lingerie every single day. Something so significant and integral to day-to-day life should be more enjoyable, embraced, comfortable and do so much more to help your body & skin.

Therefore, considering all of this, we have launched The Cult of The Midnight Sun - a lingerie brand designed to help prevent acne, complement every body shape and improve the skin quality on the body parts in contact with lingerie. Our designs allow every part of your skin that touches the lingerie to breathe and provide support for your posture every day, particularly for your boobies.

Go, use your discount, make your first purchase. I promise you it won't be your last.